Many people don’t realize the work that goes on behind the scenes to bring a TV commercial to life. Producers like Katie Juras are involved in all phases of commercial production, including conceptualizing, creating and editing. They usually begin the process by assembling a team of creative professionals to work on a project; then, they ensure smooth operations once the project is in motion and see a project through completion by ensuring quality control and compliance standards are met.
The Bureau of Labor Statistics (BLS) combines Producers and Directors into one category, with a median annual income of $69,100 in 2014.
According to the BLS, on average, producers and directors who work in advertising, public relations and related services earned significantly more than in other subsectors of the industry, including performing arts, radio and television broadcasting, and just slightly more than the motion picture and video industries.
Employment growth for Producers and Directors between 2012 to 2022 is expected to be 3 percent, which is slower than average. The BLS expects that some job growth in the motion picture and video industries will “stem from strong demand from the public for more movies and television shows, as well as an increased demand from foreign audiences for U.S.-produced films.”
AN IN-DEPTH LOOK
Katie Juras talked with JMA about how she started her production career and what she loves about her job.